Learn some common mistakes people make in marketing.

Here are seven effective ways to market your business!

Use this quick guide to get started on setting your marketing goals!

Learn how to make more money for your business!

In this blog we give advice for optimizing the different areas of your business operations.

How to set up a perfect sales call.

Learn what's possible by using the data you receive from our website pixel!

In this blog, we explain our website pixel and the ways you can use it to grow your business!

Learn the difference between 3 different marketing methods!

Providing information about TCPA and CCPA.

This blog will give you some tips and tricks to keeping your audience engaged. We’ll let you in on some ways you can keep your leads engaged through messaging, to get more calls booked!

Explaining what to do with your raw data lists.

We'll go over 4 proven lead generation strategies that work for B2B companies.

Helping you figure out what to do with your marketing budget!

Turning spam emails into emails that convert!

Sharing our secrets to automation!

How to close more deals by selling a revised product offering.

Answering your frequently asked questions!

Why is packaging your services important? Optimizing your packaging helps you take your amazing offer and niche across the finish line.

Diving into why offer optimization is so important and how we optimized ours to fit our needs.

Nico walks through how he prepares for and navigate a sales meeting.

In this blog post, we’ll walk you through how we find our ideal clients and what you can do to find yours.

Deconstructing spam emails to figure out how to make them better.

What do you need to know when setting up a lead generation campaign? What strategies will work best for your business, and do you need to work with an agency? We’ll answer all of these questions in our Lead Gen Strategy & Development Quick Guide below!

Everyone today is getting bombarded with people trying to get their attention. We all receive spam emails, phone calls, and text messages, and it can feel very overwhelming.

Data, data, data. We can’t stress enough how important data is to any outbound campaign, especially if you are doing a hyper-custom campaign. Nico, Larissa, and Justine sat down last week and broke down all things data and why it’s important. When we are mining data, the main questions we try to answer are finding the right company and person and making sure it’s a good time for them and they’re ready for your service. Larissa says, “Basically, it breaks down to the right person, right place, ri

The difference between mass market and personalized outreach. When to send follow-ups, how to personalize messages, and why it works.

Best practices for standing out on social media, growing your audience, and creating brand loyalty.

Breaking down the four most important pieces to any outbound marketing campaign.

Find out how to optimize your outbound marketing through understanding your ICP, creating super customized copy, and emailing less prospects

Everyone wants more for less. How can you do less work when it comes to messaging but get more booked calls? Well, it’s possible, and we’re doing it daily!

Are you using automation? Automation. This single word can completely change your workday. You’ve got a lot going on during the day. Let's learn more about automation below! You probably need automation in your life 👀 It’s always best to focus on the things that you’re currently doing and things you spend a lot of time doing. Look at your day. What do you spend the most time doing, and how can you automate it so you can focus on more significant tasks? Here at Boundless Media, we are alway

“New year, new me!” We have all said it, and hopefully, follow through with it too! With a new year comes a new chance to set goals for your personal growth and the growth of your business. Q1 is a great time to make sure you know where you want your business to go. But, it’s not just about setting goals - it’s about setting the RIGHT goals for your business. Our CEO and Co-Founder, Nico De Bruyn, has some great insights on what to do and not to do when you’re setting goals for the new year. Let

“New year, new me!” We have all said it, and hopefully, follow through with it too! With a new year comes a new chance to set goals for your personal growth and the growth of your business. Q1 is a great time to make sure you know where you want your business to go. But, it’s not just about setting goals - it’s about setting the RIGHT goals for your business. Our CEO and Co-Founder, Nico De Bruyn, has some great insights on what to do and not to do when you’re setting goals for the new year. Let

Automation. This single word can completely change your workday. You’ve got a lot going on during the day. Sending out emails, making phone calls, researching your next leads, creating content, writing proposals, the list goes on and on. When it comes down to having free time to nurture your leads and your business, automation is the number one factor that will help you pivot your workflow. Our COO and Co-Founder, Larissa LaMaster, has some great advice when it comes to figuring out what you wan

Sales funnels, this is where you want your potential customers to go. Going through your funnel will help educate leads on what you offer and show the value you and your company can add to their business. Everyone's sales funnels will be slightly different, but they all have the same end goal -- turning leads into clients. If you don’t have a great sales funnel strategy, that’s ok. We’re going to take you through Boundless Media’s CEO and Co-Founder, Nico De Bruyn’s approach to fill your funnel

Learn best practices for turning a lead into an appointment to close more deals.

We know how difficult it can be to find your niche and who you want to reach out to. We're here to help. Let's discuss the steps for finding your target audience! Define Your Target Audience, Close More Deals Regardless of what industry you’re in, everyone has the same goal: book meetings and close deals. Booking meetings with the wrong company or person is a waste of time. You don’t want to meet with someone that won’t benefit from your services. Carefully qualifying leads before you reach out

Regardless of what industry you’re in, everyone has the same goal: book meetings and close deals.

Who else needs a little extra motivation today? Our CEO & Co-Founder, Nico De Bruyn, has got you! Keep reading! Here's some inspo from Nico!

We feel like talking. Talking about talking... just scroll down, you'll see what we mean 😂 You have a lead. Now, how do you hold a conversation with them?

This week we want to talk all about adapting and iterating in your business! Learn to Adapt (And be okay with it!)

Our Co-Founder and COO, Larissa LaMaster, wanted to take over this week's newsletter to tell you all about automation! Keep reading for her thoughts. Systems and Automations To Scale Your Agency - From Our COO

It's almost the weekend! Today we'll walk you through our sales process! This is us because it's Friday and we have to say goodbye for the weekend 😭 Learning About Our Sales Process!

Facebook and Instagram went down all day yesterday! And that stinks… Because there are businesses that rely on them to stay afloat! That’s scary because it could happen to any platform that we use. This just further illustrates why we need to focus on having multiple streams to bring in new business! For us, that’s cold outreach and more & more RFCs/contracts! If you are curious, here is a link explaining why contracts might be an amazing addition to your marketing efforts: https://lnkd.in/

Did you sign as many contracts as you hoped this week? If not, we're here to help! How Do I Land More Contracts?

Wondering how to get your messages to stand out in a crowded inbox? We're here to help! So, you want to stand out in a crowded inbox?

Let's get you more contracts before the weekend starts! How to Use RFCs to Generate More Leads

They wanted to C if their conversion rates would improve. We're talking about getting more conversions this week, but this meme about strategy is just way too relatable. You can't please everyone! Getting More People to Convert

Breaking down exactly who we are and what we do at Boundless Media

Tips on how to get contracts signed quickly in the B2B world.

Increasing your conversion rates is hard. It takes time, effort, and a lot of trial and error to find out what works for you. The process can be made easier by finding something that works and A/B testing it until you see increased open rates, reply rates, positive responses, etc. This blog post will teach you how to optimize lead generation by using this technique! No matter the platform you are doing lead generation on, the success will always come down to 3 main pieces: Data Message Follow-Up

we’ve now built and scaled four different product offerings that get our clients $10k+ in new, monthly recurring business in 60 days.

Find out marketing tips and tricks, B2B trends, and lead-gen hacks.

How to have meaningful and valuable conversations with business leads.

Have you had a bad experience with lead generation companies before? Look, we'll be the first to admit the industry's reputation tends to lean towards untrustworthy. You may have committed time, resources, and money just to end up with no leads or lackluster results. So... what now? Ultimately, you still need leads coming in the door to be able to scale your business. Lead generation companies can be really effective, and so can internal efforts. Not all lead gen strategies are created equal, he

Learning about B2B prospecting best practices, tips, and tricks.

As a COO, I think a lot about how to systemize and automate various processes. I've done it in every functional area of our business, and here are the main things I've learned: 1️⃣ Marketing, lead generation, and sales processes. Easily the most valuable systems to create, hence why they are so important in scaling your company. Those are the things that move the needle on getting money in the door. Systems that help create new opportunities will pay for themselves so quickly and make a huge di

You love what you do. Sure it's not always perfect, but overall, you like running your business. But in the back of your mind, there's a constant stressor: "Where is my next client going to come from?" Traditionally they have come from your website, a referral from a current client, or one of your contacts on Linkedin. You love when they come to you, but the problem is that it is inconstant. Some months you can't keep up with the flood of new business, yet others, your calendar has no discovered

Having a good sales process is the most significant part of having a successful business. Having a defined outline of what steps you need to take and what tools you use for each step not only makes your goals achievable, but you will also have a clear vision and path to those goals. If you were asked to plan a dinner party, you wouldn’t just throw something together. You’d make a list of what you need, buy the ingredients, read recipes, and make sure your guests would have a good time. Think of

Six tips to landing more contracts with optimized profiles, proposals, and our RFC model.

Future of B2B prospecting outside of LinkedIn

Sarah Runyan (Copywriter & Content Creator) Hey everyone! It’s time for another Slack It! We’re going to be a little less formal today. What made you decide to finally pull the trigger on making a big purchase? So for a long time, I really wanted a Ninja Foodi. I had an Instapot, but I really wanted to be able to air fry too! Every time I’d go to the store and see one I’d make up some excuse why I couldn’t get it. So finally my husband and I decided that we would get it as our anniversary gift a

Learn how to increase email open rates with these easy tips and tricks.

Generating more warm leads from RFCs.

What you need to know about digital marketing.

We're talking about getting more conversions this week, but this meme about strategy is just way too relatable. You can't please everyone! Getting More People to Convert

Sarah (Copywriter & Content Creator) OK!!!! Let's talk SOPs, templates, scripts, and MORE! What is your favorite SOP Boundless Media has and why? Rose (Sales Development Representative) I love the SOP for Automation - Salesflow -> Zapier -> Airtable! It's techy, and with one wrong move, everything might mess up. I feel like it's cool when you really have to be careful and make sure that everything is correct as it improves your ability to efficiently allocate your cognitive resources to achieve

What does it mean when someone converts on your website? It means that they have clicked a button, filled out a form, or purchased something. Conversions are what business owners dream about. The more conversions you get, the more money your business makes! Our CEO, and Co-Founder, Nico De Bruyn, said it best "Basically, a conversion is a measurable action that progresses a potential customer towards becoming a paying customer in an important way. Therefore, in online marketing, conversion happe

Can you believe The Friday Flash has already been around for 30 weeks?! We can't. Time flies! If you've been here since week one, thanks for sticking around! If you want to read any of the OG versions of The Friday Flash, you can read them all here! Now, let's get into this week's newsletter! Follow Up Anxiety, We All Feel It

The weekend is finally here! We're talking about active and passive marketing this week, so let's get into it! Let's talk active & passive marketing — You've probably heard us talk a lot about active and passive marketing because it's kinda our thing. But we want to explain it a little further! Active marketing is used to get your potential customer's attention and drive them towards the desired action. In contrast, passive marketing is designed to keep your potential customers engaged with yo

We're feelin' like following up on this beautiful Friday. We've talked about follow-ups before but we'll gladly talk about it again because it's just. that. important!! Let's get started! Follow-Up!

Sarah Runyan(Content Creator & Copywriter) Let's get ready Nico De Bruyn(CEO, Co-Founder) Here it goesss Sarah Runyan We're not getting ready to rumble, but we are getting ready to Slack-It!! So, first questions for the group.... Who knows what an RFC is?? Justine Anderson(Content Manager) Sarah Runyan @Nico De Bruyn can elaborate, but RFCs are how we're going to change the lead gen game! It's a way to skip the cold lead process and close more deals in less time! Nico De Bruyn Ok, guys, I am so

Boundless Media is a strategic B2B lead generation & marketing agency for highly technical businesses. With our newest strategy, we are changing the lead gen game. With RFCs, you no longer have to warm up a cold lead. Boundless Media is changing the lead generation game. We can help you generate leads the old-fashioned way, or with our new cutting-edge strategy.

Follow-ups with prospects are essential to building relationships with potential clients.

Pros and cons for active and passive marketing, and when you should use each one.

If you need to market your career, personal business, or side hustle, you need to know the best ways to do that. We're going to give you some tips and tricks that you can use to step up your marketing game.

It's not uncommon for follow-ups to be a part of your business, but are you using follow-ups in the right way? The days of "Just checking in" emails and messages are long gone. In this blog post, we will share some strategies and tips on how to send follow-up emails and messages that actually get results. We'll cover personalized follow-ups vs. generic follow-ups, answering all their questions or limiting yourself to one question per email, what content should go into your follow-up message, and

We're in the thick of it over here at Boundless! We're sure you are too which is why this week's Friday Flash is short and sweet so you can get back to doing whatever you need to do! Please look at this adorable baby goat first though. 🥺 What to do, what to do.

We want to talk about two of our favorite things this week — social media and email marketing! Social Media and Email Marketing: Why They Go Together Social media and email marketing are two of the most common ways to promote a business. They work well together, but many companies don't know how to use them correctly. Let's talk about why email marketing and social media go together, what email content can be used on social media, and how to create content from your email campaigns. You can us

Come on in the water's fine! Come on in and join us for the Friday Flash! We've got a lot to share with you this week so let's get started! Let's Automate!

Why are we feeling so fly this week? Because we've made our lives easier by using automation! We want to do the same for you — so keep reading! Let's Automate! This week we wanted to share how we utilize automation to make creating and sharing content easier. Let's get started! Marketing automation is the process of using software to send emails automatically, post updates on social media channels, schedule content for your website or blog, and so much more. Marketing automation can be highly

Sarah Runyan (Copywriter & Content Creator) Good morning @here! Let's talk leads today! What are your tips, tricks, and hacks for turning a lead from cold to hot? Manuel Bahamonde (Sales Development Representative) For me is perseverance; without being too invasive. The key is always to be present, especially if you have new products to offer. One never knows when they will require what you offer, so checking how they are from time to time is key. Andres Clamens (Sales Development Representativ

Upwork is a freelancing platform that connects buyers to sellers of services they need. This means that if someone posts a job on the site, such as "I'm looking for a lead generation specialist" (which is what I do), the lead gen specialist's information will be displayed to anyone who needs that service. This makes Upwork a great place for people like me looking to find new clients! The best part about the platform is that every day there are a few lead gen jobs posted to Upwork, and as I build

In this blog post, we will discuss a great way to develop a blog and create multiple pieces of content from one blog. Content is king in the world of marketing today. But, if you're not producing new content every day, just remember, your competitors are. As a result, many marketers find themselves spinning their wheels trying to develop ideas for new content when they should be focused on creating content from what they already have! Content Creation can be made easier by utilizing social media

Sarah Runyan (Content Creator & Copywriter) Good morning everyone @here! Today our Slack It is about content. What is the design process like, what trends are happening right now, or what trends are on the rise, and where do you get your inspiration from? If you're not on the content team that's ok! Let us know what you do and don't like when you see content that's on social media. 😊 Larissa (Co-Founder, COO) Content is king! In my opinion, it’s most valuable to showcase your expertise and help

Social media and email marketing are two of the most common ways to promote a business. They work well together, but many companies don't know how to use them correctly. This blog post will show you why email marketing and social media go together, what email content can be used on social media, and how to create content from your email campaigns. In 2020, there were 3.96 billion people actively using social media worldwide, and in 2021, there are 4.1 billion people with email. This is an excell

Sarah Runyan (Copywriter & Content Creator) Good morning everyone! We do a lot of great things here at Boundless, and LinkedIn is definitely one of them. Between our profile reviews, content creation, and posting, finding groups for our clients, and our messaging campaigns, there isn't much we can't accomplish. I want us to talk about the best ways to actively use LinkedIn and any tips or tricks you might have! Manuel Bahamonde (Sales Development Representative) I've experienced that one of the

What tasks should not be automated in marketing and sales? Marketing automation is a great tool to help automate some tasks (check out our blog about automation), but it's still important to have a human touch involved in your marketing and sales process. Human Connection is a precious component of marketing as well as sales. A person has the power to empathize with customers while providing them with solutions they need - something technology can never do. The human connection allows for more p

Do you want to save time and get more done? Marketing automation tools can help. Marketing automation is the process of using software to automatically send emails, post updates on social media channels, schedule content for your website or blog and so much more. Marketing automation can be highly effective in managing marketing campaigns, projects, and client communication. This article will discuss what tasks you should automate and which tools you should use that will help automate these task

Just keep swimming! You've got this! You're almost to the weekend! We hope you've had an awesome week! We know there's a lot on your plate and we want to help with that! Keep reading to learn what we mean. :) How's That Work-Life Balance? 🤔

Boundless Media has a marketing team that is ready to help you with your marketing needs. We work hard for our clients’ businesses and can spend time on personal projects as well. In this blog, we'll tell you how we can help improve your work-life balance. As a business owner, you take on many responsibilities, meaning you will usually work from when you wake up until the time you go to sleep. With today's technology, working 24/7 is extremely easy to do. This can really have a negative impact o

If you do this every day, you can easily have mountains of content to post on each platform you want to build an audience on and keep your posts top of mind for anyone viewing them in the future. A content machine is a valuable strategy for you to implement that increases your output of high-quality, engaging content.

We hope you're staying cool out there! Things are heating up! (Here in Phoenix, it's already triple digits every day, plz send help.) ️☀️ So, grab a nice cold glass of ice water and enjoy this week's edition of the Friday Flash! Emails, Emails, Emails. We love to hate them, but we also love them because they help us connect with more leads and make more sales! Let's learn how to make your email strategy effective and stand out from the rest in a very flooded inbox. We’ll start with a quick tip

Hi friend, how was your short week? We hope it was great! If you're frustrated about people not wanting to keep talking to you after sitting down for a demo with you — keep reading! This one's for you. Come Back We Miss You! Picture this: You just had a great demo with a lead who's really interested in what you have to offer. Amazing. So you email them to set up your next call and you don't hear from them for a week. And then two weeks. And then a month. What if there were some simple steps you

For almost 20 years, LinkedIn has been the go-to for professional networking. With over 700 million members, it is a sure-fire way to help you increase your pipeline and land more sales. You can find hundreds of articles on what to do on LinkedIn, like optimizing your profile, using a professional headshot, use keywords, personalize your messages, and the list goes on. But do you know what NOT to do? Just because you know the best practices for using LinkedIn doesn’t mean you know what you shoul

According to Statista, in 2019 the U.S. spent over 350 million dollars on email advertising! 81% of B2B marketers say their most used form of content marketing is email newsletters. So how do you stand out, and how to get leads to open your emails? We’re going to take a look at some of the best practices to go from the first email to a returning customer. First, why is email marketing so successful? Honestly, because it has one of the biggest ROIs when compared to other forms of marketing. Acco

We’ve all had that dreaded email chain that eventually the person on the other end just stops responding. It starts with your cold email. You hook them, and they want to learn more. So, of course, you respond with, “Great! How about Thursday at 11 AM?” And so begins the back and forth of “That doesn’t work, what about this time”? Where you never land a demo, let alone a sale. Those scheduling nightmares can be a thing of the past, and you can even nail down a demo faster if you use Calendly. You

You made it through another week! We're so happy you're here! We have lots of information and tips for you this week to help take your LinkedIn profile to the next level! But first, enjoy this picture of a cute kitty (or kitties?) So Many Options. We all know how powerful LinkedIn can be for your B2B marketing strategy. Let's review why: 94% of B2B marketers use LinkedIn to distribute content. LinkedIn is the number one choice for professionally relevant content. LinkedIn drives traffic to B2B b

With 756 million members in more than 200 countries, LinkedIn is the best place for businesses and business leaders to connect. Unlike other social media platforms, LinkedIn users aren’t looking for the latest quizzes or what they would look like as Marvel superheroes. They’re looking for valuable insights, information, and products that can help their business. LinkedIn is also the #1 channel B2B marketers use to distribute their content. According to the Sophisticated Marketer’s Guide to Linke