How to Optimize Lead Generation: Find What Works and A/B Test It

Increasing your conversion rates is hard. It takes time, effort, and a lot of trial and error to find out what works for you. The process can be made easier by finding something that works and A/B testing it until you see increased open rates, reply rates, positive responses, etc. This blog post will teach you how to optimize lead generation by using this technique!

No matter the platform you are doing lead generation on, the success will always come down to 3 main pieces:

1. Data
2. Message
3. Follow-Up

These three pieces make up the foundation of lead generation. And if you can get these right, your conversion rates will increase significantly!

Start with looking at your data. Is it accurate? Are you reaching out to your ideal customer persona? For example, if you are doing an email campaign and 40% of your emails bounce, that is a ton of wasted time and effort that will never reach anyone!

Next, look at your message. Is it compelling? Is the voice right and is the call to action clear? This one is harder to tell what changes need to be made for your outreach to be successful. Your best bet is to start by A/B testing certain pieces and see which ones perform best. Remember to isolate what you're testing so you know for sure what works and what doesn't!

Lastly, look at your follow-up. Are you letting people slip through the cracks? Are you reaching back out? Make sure every message is responded to and you are keeping track of everyone you sent the message to as well as everyone who had an interaction with you as a result.

Once you've nailed down these pieces, just keep testing and optimizing!