Answering Your FAQs

Here at Boundless, we want to leave people better than when we first met them. What better way to do that than by going over some of your FAQs! We love answering questions and passing along our knowledge of lead gen. So without further ado, let’s get started.

1. Do you ever worry that cold email outreach will cause their email address to get blacklisted or banned? Yes, the domain will suffer and eventually get blacklisted. However, you can still get a lot of outreach done if you set up your email correctly, and use 2 or more domains you will be able to prolong the life of your email domain. You can also limit the number of emails you send per day, we recommend under 200 per day. Also, it helps to establish the legitimacy of your domain. You can do this by having emails going out from your inbox and coming into your inbox. You can also use an online inbox warmer that warms up your inbox to help with the longevity of your inbox.
2. Does personalization help with the account not getting flagged as quickly? There isn’t an easy yes or no answer to this question. Yes, personalization can help, but only if you’re sending emails to the right people. If you’re sending emails to blacklisted or domains that don’t work or bounce, personalization won’t help as much as you think. Personalization won’t change the outcome of a campaign as much as the strategy behind it and how you find the people you are sending emails to. If email addresses aren’t verified don’t send an email to them. When you send 10 emails out and 8 are bounced that can hurt your domain.
3. Where do you find contacts, and how do you verify emails? There are a ton of online email verification services. Do a search and find one that will work best for you. Just remember, that just because they have a legitimate website and are posting online, that doesn’t mean their email is verified. It might be set up as a do not contact, or it could be a catch-all inbox. The best way to find contacts is to get tactical and find people that are going to conferences around the market your niche serves.
4. How I can generate potential leads for my interior design business? Interior design is more B2C focused. If you want to work with companies like real estate agencies, or home builders to do staging, then you can use databases to find contact information on potential leads. However, if you’re wanting to work with individuals, then PPC, strong SEO, and Facebook or Instagram posts will most likely be the best way for you to go. You can also build strong partnerships with people in the housing market i.e. real estate agents, general contractors, etc.
5. How big or small should my niche be? Start with a wide audience then create subsets of that audience. See what the data says. If you see people are booking a call with you and they use certain software, then you can narrow down your niche to people that use that specific software. Some industries will have very small niches depending on what services you offer and who you are looking for. Do you reach out to CEOs, VPs, or Purchasing Managers? If you are really wanting to focus on companies that have a VP of Sales, take out any company that doesn’t have that position so your search isn’t as wide. Testing and seeing what works and who is more responsive and looking at your data is going to be the best way to hone in on your ideal customer.
6. Where should I be doing lead gen? Should I use email or social media? You will need to research and see where your audience is. The best platform for lead gen is the one your audience is already on, actively using, and engaging with.
7. What are some tips you have that you’ve been focusing on recently? We have three main things we’ve been focusing on recently.
8. You won’t have success without a solid framework. A solid framework is all about your service packaging, which includes your offer that your market wants, bonuses for your clients that make sense and create excitement, and a guarantee that takes away the risk. If you don’t have an outstanding offer you won’t stand out.
9. If you can automate it, automate it! It will save you so much time and money and helps you increase your efficiency.
10. Data is super valuable. You should track the outcome of everything you do. When you track how things affect your business you can see what processes you need to improve, and which ones are working well.

If you want to reach out with any other questions, want to chat about lead gen and marketing, or you're curious about the services we offer, you can visit our website, getboundlessmedia.com, or you can email our CEO, Nico, directly at nico@getboundlessmedia.com

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