Packaging Your Services: Everything You Need to Know

Why is packaging your services important? Optimizing your packaging helps you take your amazing offer and niche across the finish line.

Think about shopping at the store. Would you buy the box with faded colors, a hole in the corner, and it is all smashed, or would you want the box in perfect condition with bright colors that make the product look appealing? Most likely, you’ll want the second one. Packaging your service has the same effect.  If you don’t have a service packaged in a compelling way, it won’t help as many people as you want it to. It is also how you’ll determine what pricepoint your service needs to be at in order for your business to be profitable.

‍

Service packaging is typically the last mile of lead gen. You’ll have done a lot of work analyzing your data, getting people in your funnel, and warming them up by having conversations with them. Your offer and packaged service are the final pieces in making a sale. They are often the last thing people need to see before signing a contract.

Your offer and service packaging is different. Your offer is outcome-based, i.e., “closing 2-4 new clients without using spammy messaging or spending a ton on ads.” Packaging is a way to present everything in a nice, cohesive way.

Your packaging statement will include your niche, what you do for them, and any added benefits you provide to meet their goals.

‍

How do you put together a bonus package? You want to start with your core offer. Your core offer should only be the outcome your clients will get, i.e., closing 2-4 new clients – nothing else, just the outcome. Once you have that, you can break down your bonuses. What other problems does your service solve, and what else do your clients get from your offer? At Boundless, some of our bonuses are setting appointments, updating CRMs, and providing SOPs to our clients. Knowing what your bonuses are will help your package be more appealing. This also helps you stand out from the competition. If you solve their main problem but also solve other problems they didn’t know they had, it will catapult you to the top.

‍

Packaging isn’t something you do once, and you never have to think about it again. You will have to iterate based on what worked in the past and what’s working now and adapt to changes in the world.

‍

Clients will constantly evolve, and how you package your services will be affected.

What goes into packaging your service? First of all, you want to break down each step that happens to reach the outcome. You want to know how much time it takes to complete each task, the cost associated with each step, and any other variable that will affect your goal. Once you have all of your steps listed out, you want to add value to them. How much does it cost to do each step? You want to put a value on what you offer. If everything you do is valued at $10K, but your services are only $5K, your clients are getting an amazing deal. This will also help entice them to close with you.

If you don’t know your niche or struggle with your core offer or packaging your service, email nico@getboundlessmedia.com. We’ll be happy to set up a time to chat!

‍