4 Proven B2B Lead Generation Tactics

Today, we’ll be going over four lead generation tactics that continue to be successful for our B2B clients and us. Our goal is to share tips for enhancing these tactics to work for you and your business. We’ll go over Personalized Email, LinkedIn Campaigns, Website Pixels, and Content Creation. If you’re curious about learning more about lead generation tactics, keep reading!

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Let’s dive into personalized email campaigns. Personalized emails are a great way to reach prospects if they’re active on email. In today’s world, there are always people trying to sell you something. It becomes very easy as a marketer to be impersonal and not form meaningful relationships with the people you’re trying to win over. It’s crucial to focus on personalization if you want to stand out from the noise. Including extra pieces of personalization really shows that you took the time to learn about your prospect and you care about their time. This effort goes both ways. If they see someone put that effort into sending them a message, they’re more likely to respond and be interested in the offer. This tactic is great if your target audience is active on email and you have the time to create the custom copy. It can be effective in helping you interact with prospects and further qualify them.

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A similar strategy is LinkedIn Campaigns. LinkedIn is an ever-growing online space where professionals can connect and have conversations with each other. LinkedIn allows you to get very specific with who you’re targeting to create various custom campaigns for different audiences. Similar to personalized emails, you’ll want to tailor your messages to the person you’re talking to. By including pieces of personalization, you’re much more likely to have higher open and response rates. LinkedIn can be a great place to find and qualify prospects.

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The next best place to find leads and connect with them is your website! Your website is a valuable resource that you’ve probably already put in a lot of time and money optimizing. If you’re running PPC, SEO, or content ads on your website, it’s a great time to add a pixel that helps you find more information about the people visiting your site. The pixel we use enables us to locate the names, email addresses, and other information about our site’s visitors. We then use that information to form outreach campaigns to send more details and connect with visitors. There are many different ways you can use the data you receive from your website, so you’ll need to research your audience to figure out how to use it. You might find that your visitors are more active on Facebook than on LinkedIn, so you might create some retargeting ads for Facebook. Regardless, your website has tons of potential for helping you find more leads!

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Our final strategy uses content to draw traffic to your website and your business's social media pages. Content is a great way to educate your audience and provide value to them. This increases people’s interest in your company and makes them more likely to interact with you. Once they interact with your content, you can begin conversations with them and see if they would be a good fit for you. We suggest looking at where your current audience hangs out online and focusing your content strategy there. Don’t waste time trying to spread your content across every platform if your audience isn’t on every platform! Having a content strategy in place helps your current clients stay educated on your services and helps new clients find you!

Even the most straightforward lead generation tactics can help improve your business. Whichever tactic you choose to use, you’ll need to know your audience and how to best get their attention. If you want any help figuring out which tactic would work best for you, feel free to contact us! We would love to get to know you and your business better.