Turf Craft

Our Approach 

1. Ad Management: We took full control of Turf Craft’s Facebook Advertising campaigns, designing and managing targeted ads to reach homeowners interested in artificial turf solutions. By focusing on audience segmentation, creative ad design, and continuous optimization, we maximized the efficiency and effectiveness of each campaign.
2. CRM Implementation: To manage the influx of leads, we integrated a tailored Customer Relationship Management (CRM) system. This system allowed Turf Craft to easily track and organize leads, ensuring that every potential customer was followed up with in a timely manner.‍
3. Calling Team Support: Beyond generating leads, we provided a dedicated calling team that made initial contact with each lead. This team regularly reached out to prospects, answered questions, and booked estimates directly onto Turf Craft's calendar. This proactive approach ensured that leads were engaged promptly and efficiently, increasing the likelihood of conversion.

Results

The results of our partnership with Turf Craft have been exceptional. We generated 346 leads with an impressive average Cost Per Lead (CPL) of $30.43. These leads have contributed to significant revenue growth for Turf Craft, enabling them to expand their business and help more customers enhance their outdoor spaces with high-quality artificial turf. The combination of a well-managed ad campaign, a robust CRM system, and a proactive calling team ensured that every lead was handled with care, leading to higher conversion rates and customer satisfaction.

Conclusion

Our collaboration with Turf Craft underscores the importance of a holistic approach to digital marketing and lead management. By fully managing their ads, implementing an efficient CRM system, and providing a dedicated calling team, we were able to deliver outstanding results that drove business growth and revenue. Turf Craft is now better positioned to continue their success, offering top-notch artificial turf installation services to an ever-growing customer base.