ETP

Our Approach

1. Ad Management: We took full control of ETP’ Facebook Advertising campaigns, crafting targeted ads designed to appeal to homeowners looking to improve their yards with artificial turf. Our team handled every aspect of the campaign—from audience research and ad creation to ongoing optimization—ensuring that each ad performed at its best.
2. CRM Implementation: To maximize the value of the leads generated, we integrated a Customer Relationship Management (CRM) system tailored to ETP's needs. This CRM allowed them to easily track incoming leads, maintain organized contact records, and follow up promptly, ensuring that no opportunity was missed.
3. Lead Generation Strategy: Our strategy was centered on reaching a broad audience with a high likelihood of interest in artificial turf. By using detailed targeting options and optimizing ad spend, we were able to generate a significant number of high-quality leads at an efficient cost.

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Results

Our comprehensive approach delivered outstanding results for ETP. We successfully generated 286 leads with an average Cost Per Lead (CPL) of $36.67. These leads translated into thousands of dollars in revenue, driving substantial business growth. The implementation of the CRM system further enhanced their ability to convert leads into sales, providing a streamlined process for customer communication and follow-up.

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Conclusion

Our collaboration with ETP demonstrates the effectiveness of a fully managed advertising strategy combined with a robust CRM system. By handling the complexities of digital marketing and lead management, we enabled Everything Turf Pros to focus on what they do best—delivering top-tier artificial turf installation services to their customers. The results speak to the power of targeted advertising and efficient lead management in driving revenue and business success.