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Closing More Demos Using Automation
We’ve all had that dreaded email chain that eventually the person on the other end just stops responding. It starts with your cold email. You hook them, and they want to learn more. So, of course, you respond with, “Great! How about Thursday at 11 AM?” And so begins the back and forth of “That doesn’t work, what about this time”? Where you never land a demo, let alone a sale. Those scheduling nightmares can be a thing of the past, and you can even nail down a demo faster if you use Calendly. You

Larissa LaMaster
2 min read

Goals
Sales Process
Sales
Setting Goals For Q1
“New year, new me!” We have all said it, and hopefully, follow through with it too! With a new year comes a new chance to set goals for your personal growth and the growth of your business. Q1 is a great time to make sure you know where you want your business to go. But, it’s not just about setting goals - it’s about setting the RIGHT goals for your business. Our CEO and Co-Founder, Nico De Bruyn, has some great insights on what to do and not to do when you’re setting goals for the new year. Let

Larissa LaMaster
4 min read

Marketing
Prospecting
B2B contracts
B2B prospecting
Lead Generation
You're Invited: Learning About Our Sales Process
Having a good sales process is the most significant part of having a successful business. Having a defined outline of what steps you need to take and what tools you use for each step not only makes your goals achievable, but you will also have a clear vision and path to those goals. If you were asked to plan a dinner party, you wouldn’t just throw something together. You’d make a list of what you need, buy the ingredients, read recipes, and make sure your guests would have a good time. Think of

Larissa LaMaster
3 min read

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What Type of Content Should I Post on LinkedIn?
With 756 million members in more than 200 countries, LinkedIn is the best place for businesses and business leaders to connect. Unlike other social media platforms, LinkedIn users aren’t looking for the latest quizzes or what they would look like as Marvel superheroes. They’re looking for valuable insights, information, and products that can help their business. LinkedIn is also the #1 channel B2B marketers use to distribute their content. According to the Sophisticated Marketer’s Guide to Linke

Justine Anderson
5 min read

B2B contracts
B2B prospecting
Follow-ups
Prospecting
Sales
You're Invited: Learning About our Contract Process
Tips on how to get contracts signed quickly in the B2B world.

Larissa LaMaster
3 min read

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The Art of Follow-ups: Strategy and Tips
It's not uncommon for follow-ups to be a part of your business, but are you using follow-ups in the right way? The days of "Just checking in" emails and messages are long gone. In this blog post, we will share some strategies and tips on how to send follow-up emails and messages that actually get results. We'll cover personalized follow-ups vs. generic follow-ups, answering all their questions or limiting yourself to one question per email, what content should go into your follow-up message, and

Larissa LaMaster
4 min read
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