Managing any social media platform, page, or system, you have to get the foundations right. This means having a clear outcome, goals, metrics, and a strategy. For most businesses, the strategy is the hardest part (which is why we built the pro and basic products). This is because, at the end of the day, all the content in the world will get you nowhere if you don’t have a clear route and plan for what thy content will do for you. So first and foremost, start and master your plan!

Upwork is a freelancing platform that connects buyers to sellers of services they need. This means that if someone posts a job on the site, such as "I'm looking for a lead generation specialist" (which is what I do), the lead gen specialist's information will be displayed to anyone who needs that service. This makes Upwork a great place for people like me looking to find new clients! The best part about the platform is that every day there are a few lead gen jobs posted to Upwork, and as I build

It's Friday, Friday, gotta get down on Friday. I'm sorry for getting that song stuck in your head. This week we're talking about LinkedIn Groups — Let's get started! But first, look at this cute doggo. You CAN Sit With Us 💖 We know how daunting it is to join new groups and meet new people. But luckily, LinkedIn makes it a lot easier than Mean Girls makes it seem. We've been sleeping on LinkedIn Groups for far too long now, so we thought we'd dedicate this newsletter to this useful feature. Li

Email marketing campaigns aren’t like they used to be. Your leads are out there; now it’s time to target them and grow your business!

Our Co-Founder and COO, Larissa LaMaster, wanted to take over this week's newsletter to tell you all about automation! Keep reading for her thoughts. Systems and Automations To Scale Your Agency - From Our COO

Before you begin creating social media marketing campaigns, content, or any digital marketing, consider your business’s goals. Getting started with social media without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost. Here are some questions to ask when defining your social media marketing goals: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience ha