What tasks should not be automated in marketing and sales? Marketing automation is a great tool to help automate some tasks (check out our blog about automation), but it's still important to have a human touch involved in your marketing and sales process. Human Connection is a precious component of marketing as well as sales. A person has the power to empathize with customers while providing them with solutions they need - something technology can never do. The human connection allows for more p

“New year, new me!” We have all said it, and hopefully, follow through with it too! With a new year comes a new chance to set goals for your personal growth and the growth of your business. Q1 is a great time to make sure you know where you want your business to go. But, it’s not just about setting goals - it’s about setting the RIGHT goals for your business. Our CEO and Co-Founder, Nico De Bruyn, has some great insights on what to do and not to do when you’re setting goals for the new year. Let

Sarah Runyan (Copywriter & Content Creator) Hey everyone! It’s time for another Slack It! We’re going to be a little less formal today. What made you decide to finally pull the trigger on making a big purchase? So for a long time, I really wanted a Ninja Foodi. I had an Instapot, but I really wanted to be able to air fry too! Every time I’d go to the store and see one I’d make up some excuse why I couldn’t get it. So finally my husband and I decided that we would get it as our anniversary gift a

Six tips to landing more contracts with optimized profiles, proposals, and our RFC model.

For almost 20 years, LinkedIn has been the go-to for professional networking. With over 700 million members, it is a sure-fire way to help you increase your pipeline and land more sales. You can find hundreds of articles on what to do on LinkedIn, like optimizing your profile, using a professional headshot, use keywords, personalize your messages, and the list goes on. But do you know what NOT to do? Just because you know the best practices for using LinkedIn doesn’t mean you know what you shoul

Learn the difference between 3 different marketing methods!