“If you get bored with social media, it’s because you are trying to get more value than you create.” - Fast Company It’s easy for you as a consultant to think that giving away your precious IP is counterintuitive because you think sharing “how the sausage gets made” will turn into fewer inbound leads. I mean, why wouldn’t you feel like that? Before social media, it was very easy to get paid a lot of money to have concrete lessons and hard-earned experiences. That was because the information was

By investing in one person at a time. To grow a real and robust following with your audience, you have to mean something to them. In the beginning, especially, you want to take the time to have a few conversations with everyone that follows you. This will build not only trust but loyalty. So start with each person and repeat the process until you no longer can!

Let's Get to Work! This week went by so quickly! Working with you truly makes time fly by. ⚡ This week's newsletter talks more about making the most of every sales call you have and what to do if things don't necessarily work out how you wanted. Let's dive in! Take The Dive 🏊‍♂️ To continue our conversation about positioning, we will talk about deep diving questions and how they can help you in your sales process. It’s very common in sales to have a call with a lead where you present everythi

Whether or not social media is the best way to advertise depends on your offering, audience, and resources. Social media offers a way to advertise more directly and targeted than traditional media- which has dramatically lowered the cost to start marketing there. However, success is determined by the audience that you have, as different audiences will have different mediums that they are on. Thus if you market on the wrong mediums, you will get less than desired outcomes! Success is also determi

Sharing our secrets to automation!

We want to talk about two of our favorite things this week — social media and email marketing! Social Media and Email Marketing: Why They Go Together Social media and email marketing are two of the most common ways to promote a business. They work well together, but many companies don't know how to use them correctly. Let's talk about why email marketing and social media go together, what email content can be used on social media, and how to create content from your email campaigns. You can us