Social media isn't just an outward expression saying, "look at me!", it's having tons of 1:1 connections - at scale. As a small business owner, your goal is to talk to and with people who could become customers, clients, partners, mentors, etc. Every interaction you have online won't get you a return on your investment. Still, it drastically increases the chances that you will engage with someone who gets you a tangible business result. The problem that the marketing industry has portrayed is th

You made it through another week! We're so happy you're here! We have lots of information and tips for you this week to help take your LinkedIn profile to the next level! But first, enjoy this picture of a cute kitty (or kitties?) So Many Options. We all know how powerful LinkedIn can be for your B2B marketing strategy. Let's review why: 94% of B2B marketers use LinkedIn to distribute content. LinkedIn is the number one choice for professionally relevant content. LinkedIn drives traffic to B2B b

Today's Agenda: Screaming into the abyss (two snack breaks) It's been a long week, but you're handling it like a champ! Grab a snack and your blankie and dive into this week's newsletter. I Live for the Applause-plause 👏 We all know the feeling when something we post gets a ton of likes and hearts from people. We love that feeling too, but how important is it really to be focusing on these numbers? What are vanity metrics? Vanity metrics include impressions, likes, comments, shares, open rate

Marketing is about communicating a specific topic to a specific audience at a specific time, and content is the vehicle for your message you wish to communicate with the world. To create meaningful content to serve a purpose, you first have to know: 💡What is the purpose? 💡What is the topic you aim to share? 💡Who is your specific audience? 💡Why is this relevant to your audience right now? Once the “why” has been answered, then you can turn to the “how.” How to create content can take many for

How to close more deals by selling a revised product offering.

Deconstructing spam emails to figure out how to make them better.