Case Study: Selling $100k+ Pools in Fort Worth

A Fort Worth pool builder works with Boundless Media to sell high-end pools, with projects starting at $100k and up. Big-ticket jobs mean fewer leads, longer decisions, and a lot riding on every conversation. Here's how the system holds up at that price point.

The results

• Ads running for $100k+ pools
• At least 5 jobs closed this year from the program

The challenge with premium pools

Selling a $100k+ pool is different from selling a weekend project. Homeowners take their time, compare builders carefully, and want to feel confident before they invite anyone to walk their backyard. A single missed call can mean losing a six-figure job.

That makes follow-up even more important at the high end. The leads are fewer and worth far more, so every one needs a fast, professional response.

What we did

Targeted ads for high-end buyers

We built campaigns aimed at homeowners in the builder's service area who fit the profile for a premium pool, with creative that showed the quality of the builder's work.

Fast, consistent follow-up

Every lead got a quick call and text. For high-ticket buyers, that first touch sets the tone: responsive, organized, and easy to work with.

Qualification and booking

We confirmed project scope, timing, and location before booking. The builder's team spent their time with homeowners who were serious about a premium pool, not price shoppers.

The takeaway

You don't need hundreds of leads to win at the high end. You need the right homeowners, a fast response, and a booked meeting. A handful of $100k+ jobs is a strong year for any pool builder.

Sell more premium pools

See how our pool builder marketing works, read how a Charlotte-area pool builder turned $8k into $450k+, or book a call.