Case Study: 37 of 40 Booked Estimates and a 9.41 ROAS

October is a tough month to judge a marketing program. Weather shifts, homeowners start thinking about the holidays, and in this case one of our outdoor services clients was dealing with regional flooding in their market. Here's how their month finished anyway.

The results

• 37 of 40 booked estimates for October
• 9.41 return on ad spend for the month
• Achieved during a month with regional flooding

Why booked estimates are the number that matters

Most agencies report clicks, leads, and cost per lead. Those numbers are useful, but they don't pay for a crew. What pays for a crew is a homeowner on your calendar who's ready to talk about a project, and a team that shows up and closes.

That's why we measure our work by booked estimates. Leads are the starting point. The calendar is the goal.

How the system works

1. Advertising

Targeted ads put the contractor in front of homeowners in their service area, built around the services they want to sell.

2. Lead follow-up

Our team calls and texts every lead fast, before the homeowner has time to hire someone else.

3. Qualification

We confirm the project, location, and timing so the contractor isn't driving out to jobs that won't close.

4. Booking

Qualified homeowners get booked directly on the contractor's calendar. The contractor shows up and closes the deal.

Holding up in a hard month

Flooding pushes some homeowners to delay projects and makes it harder to reach others. A system that depends on luck falls apart in a month like that. A system built on fast follow-up and consistent booking keeps the calendar moving.

Get more booked estimates

We work with landscapers, hardscapers, pool builders, turf installers, and lighting installers. Book a call to see how we'd fill your calendar.